India has 45 million small and medium enterprises (SMEs) that contribute 20% of the country’s Gross Domestic Product (GDP). getit Infomedia, a digital supermarket, empowers over six million of these SMEs to be discovered by their customers. Its services span print, voice, online and mobile platforms, supported by 1000 sales people in 150 cities and 400 agents at call centres in six cities.

Watch this video to find out how InstaCC powers getit Infomedia’s regional call centres

Implements pan India number

getit Infomedia tested the When 44444-44444 pan India number with 2,000 simultaneous calls from various locations. The routing was so efficient that that there were no routing errors at all.

Minimal upfront cost

To launch a call centre, getit Infomedia would invest INR 3.5 to 4.5 lakhs per centre. With Hosted InstaCC, there is no capital investment. For example, the company ramped up Delhi call centre from 40 to 80 seats within 10 days at zero capital investment. Intelligent routing allows it to extend services with just incremental bandwidth and additional agent licenses. It has saved INR 1 crore (US $180,000) in 2012.

Reduces average call time by 50%

The seamless integration of Hosted InstaCC solution with getit Infomedia’s search and support services reduces the average call time significantly, from 120 seconds to 60 seconds. With high-speed connectivity to the data centre, simultaneous transfer of data and voice packets, the existing team can handle many more calls and deliver superior customer service.

Allows faster go-to-market

Tata Communications’ services eliminate local dependency and cuts implementation time to just two and half months per centre. So, if getit Infomedia sees a business opportunity, it can launch its services within three weeks, with the flexibility to route calls to the call centre of choice.